FINALISTS

Ximena

Nala's CEO and Founder is redefining people management with talent-first software, reinventing performance measurement and talent retention to foster inclusive work cultures.

Alicia Vivanco

CEO and Co-Founder of Holos, an all-in-one platform that connects employees and insurance clients to wellness services, including yoga, massages, and counseling.

Sergio Baron

CEO and Founder of Dynami Battery Corp., redefining electric vehicle batteries with faster charging, longer range, and reduced critical minerals.

Christian Pean

CEO and Founder of RevelAi Health, is promoting equity in healthcare through advanced AI solutions. By concentrating on orthopedic surgery and musculoskeletal health.

Dra. Sarah Oreck

CEO and Co-Creator of Mavida Health, is transforming digital mental health services with an emphasis on the path to parenthood and further.

This year’s class cohort will attend the event and have a special placement to showcase their company in front of capital allocators.

L'ATTITUDE Ventures receives and reviews over 600 submissions. We will evaluate 40 exceptional startups and invited 10 startups to be a part of the Match-Up Class of 2024.

Past Match-Up winners have subsequently joined the L’ATTITUDE Ventures portfolio and together received ~$6M in capital.

SHOWCASE STATS

• Deployed $34M across 27 companies with an average check size of $1M.
• 10 companies and 5 selected finalists were invited to showcase at Match-Up.
• 40% of founders are female, above the VC industry average of 13%.
• Received and reviewed over 600 Match-Up pitch submissions.

1. 4 Institutional investors gather with thought leaders and have access to direct investments and fund GPs who are focused on Latina/o founders.
2. 3 Founders and investors attend tailored workshops, educational panels, and networking events.
3. 2 Accredited Investors get direct access to this curated list of investable companies.
4. 1 Founders demo and compete for the L'ATTITUDE Startup of the Year award.

Match-Up attracts founders and investors for capital, resources, and networking.

MATCH-UP

L’ATTITUDE Ventures was founded by Sol Trujillo and Gary Acosta, with investments from Salesforce and United Airlines. Sol and Gary were later joined by partners Oscar Munoz (former United Airlines CEO), Kennie Blanco, Laura Moreno Lucas, and Pete Amaro.

ABOUT

Match-Up is a highly competitive pitch competition and Venture Capital conference that curates the top Latina/o entrepreneurs who are creating the next generation of transformational companies.

The winner of the pitch competition will receive the coveted L’ATTITUDE Startup of the Year award and will receive exclusive press coverage, introductions to top co-investors, and the accelerated opportunity to join the portfolio of L’ATTITUDE Ventures. This event is the leading Latino-focused venture conference, gathering together some of the most influential institutional partners, venture funds, and corporations.

REPORTS INDICATE THAT LESS THAN 2% OF VENTURE CAPITAL ENDS UP INVESTED IN LATINO-LED COMPANIES.

Match-Up is a trusted gateway that converges capital from investors of all stages and types around bolstering the success of Latino entrepreneurs today and tomorrow.

Match-Up is L’ATTITUDE Ventures’ annual pitch competition at the L’ATTITUDE Conference. Select entrepreneurs are invited to showcase their companies to a national audience, which includes institutional funds, angel investors, and strategic investors. L’ATTITUDE Ventures invests throughout the year and will invest in several startups pitching at Match-Up. We reserve sizable capital for follow-on investments to accelerate future fundraising efforts of entrepreneurs.

SEMIFINALISTS

Rafael Lopez

Nibbles is a consumer credit card for pet owners. We give people cashback and rewards designed around being pet parents, with our big reward being giving people free pet insurance.

Vanessa Karel

Greether is an award-winning travel startup dedicated to helping women travel safely around the world. The platform connects female travelers with verified local women Greeters, offering safe, authentic, and sustainable travel experiences.

Maria Medrano

Inspirame is an innovative EdTech company dedicated to bridging education access and completion gaps, particularly for underrepresented and underserved communities.

Karina Martinez

DRAFTED stands at the forefront of sports media innovation, uniquely bridging the cultural divide between U.S. Latinas and the sports ecosystem. DRAFTED has rapidly emerged as the leading and most trusted Latina sports culture platform.

Andrea Diaz

Cosito's AI-powered sensors help businesses to gain deeper insights into their operations and customer behavior, deploying applications in under 3 minutes, enabling them to make data-driven decisions from day one.