L’ATTITUDE Ventures

We partner with Latino entrepreneurs in building the new generation of transformational companies.

L’ATTITUDE Ventures is a $100M+ institutional venture capital platform invested in early-stage innovative companies primarily owned and led by U.S. Latinos.

With global expertise and access, our firm is uniquely positioned to capture outsized returns and catalyze meaningful wealth creation intrinsic in the largest and most entrepreneurial growth cohort in our country, U.S. Latinos.

WHY WE INVEST IN LATINOS

Latinos are the most entrepreneurial yet undercapitalized cohort in the U.S. By investing in Latino-owned businesses, we enable those entrepreneurs and businesses to reach their full potential while unlocking revenue growth in the U.S.

OUR PORTFOLIO

MORE THAN CAPITAL

• Connections: Accelerate connections to operating, partners, talent, and customer opportunities.
• Spotlight: Bring visibility, awareness, and endorsement of portfolio companies on the L’ATTITUDE platforms.
• Coaching: Bring global operating and leadership experience at critical stages of scale, including from two former Fortune 200 CEOs as serving as GPs.

OUR CRITERIA

We are currently investing out of our Fund II, and investments range from $1M to $3M.

Latino Leadership

• US Latina/o founder or C-Suite executive

High-Impact

• Solves an important societal problem

Early-Stage

• Pre-seed to Series A

Scalable

• Disruptive product and potential large market

US-based

• Incorporated in the US with US-based leadership

Technology-Enabled

• Software or tech-enabled business