OUR TEAM

Sol Trujillo

Co-Founder / Managing Partner
Los Angeles

Oscar Munoz

Senior Advisor / Limited Partner
Jacksonville

Pete Amaro

Senior Advisor
Chicago

Laura Moreno Lucas

General Partner
San Francisco

Fabián Ronisky

Principal
New York

Sol Trujillo's Biography

Solomon (Sol) D. Trujillo is a global business executive who has uniquely served as CEO in three large market-cap global companies in three different corridors of the world, driving unprecedented growth in communications, media, and technology companies. Mr. Trujillo was named one of the 100 Most Influential Latinos in the world. He has served as a board director for several major firms including Bank of America, PepsiCo, and Target, and is currently on the board of Western Union. He is founder and chairman of the Trujillo Group, LLC; co-founder and chairman of the Latino Donor Collaborative; co-founder of L’ATTITUDE, and the co-founder of L’ATTITUDE Ventures, a purpose-led venture fund that invests in early-stage US Latino-led and owned businesses.

Oscar Munoz's Biography

Oscar is the former Chairman and CEO of United Airlines. Oscar currently serves on the board of directors for CBRE Group Inc. and Univision Holdings Inc. and sits as an independent trustee on Fidelity’s Equity & High-Income Funds Board. Prior to United, he served as President and Chief Operating Officer of CSX Corporation. Oscar is active in several industry coalitions and philanthropic and educational organizations including the University of Southern California’s Board of Trustees and the PAFA advisory board of Vanderbilt University.

Pete Amaro's Biography

Pete is an experienced operator, entrepreneur, and investor with experience building and growing businesses across a variety of sectors. Prior to L’ATTITUDE, Pete served as co-founder and the chief financial officer at Luminary Media, a venture-backed technology podcast platform with some of the world's most influential creators across sports, music, and comedy. Prior to Luminary, Pete spent 15 years as a growth and early stage investor at the Raine Group and in investment banking roles at Morgan Stanley. Pete has a B.S. in Economics from the Wharton School at the University of Pennsylvania and sits on the board of UC Merced and Maestro Cares.

Laura Moreno Lucas's Biography

Laura leverages her exceptional network and expertise to support the firm’s deal flow and outreach strategy. She is the Founder & CEO of Pandocap, which provides strategic advisory and media services that help early and growth-stage companies access capital markets, implement and measure ESG strategies, and accelerate towards an initial public offering (IPO). Prior to Pandocap, Laura was a Managing Director at Nasdaq where she led the IPOs of Beyond Meat, Lyft, The RealReal, Airbnb, and other high-profile listings. Laura is also a successful Latina entrepreneur having found and exited Ladada, one of the first fashion subscription startups to feature emerging new designers. Laura is an advisor to 500 Startups, Fulcrum Ventures, and a board member of California Lutheran University and Pangea Legal.

Fabián Ronisky's Biography

Fabián is a venture capital investor and ex-startup/VC attorney. Before L’ATTITUDE, Fabián helped run the early-stage focused firm Mana Ventures, one of the top investment funds/syndicates on AngelList. His Mana Ventures deals include Earth, Ocrolus, and ScienceIO. Earlier in his career, Fabián was a startup/VC attorney at law firms Gunderson Dettmer and Strategic Law Partners, having represented startups and VC firms such as HELIX (Google X) and Science Inc (Dollar Shave Club). Fabián holds a BA from UC Berkeley, a JD from Northwestern University Pritzker School of Law, and an MBA from NYU Stern School of Business.

Additional Team Members

Milena Alvarez

Executive Assistant

Cecilia Sanchez

Senior Associate
Los Angeles

Alexander Noris

Associate
New York